Rallies and Bond Drives
All told, there were four main bond drives. The first occurred in April, 1917, the second in October, 1917, the third in April, 1918, and the fourth and final one in September, 1918.
The government used famous artists to make posters and used movie stars to host bond rallies. Pullman responded to all four drives with enthusiasm, holding bond rallies and flag raisings to bolster sales and reinforce patriotism.